MVP, Most Valuable Personality: Building Your Brand Joel Weinberg

Most Valuable Personality

Build your brand. Stand out. Get the job.

MVP helps students find their key assets and tell a story the interviewer remembers, for college admissions, job interviews, and competitions.

Contact Joel
Joel Weinberg

The game plan

Companies build brands to stand out in the marketplace. You need one to stand out in the interview. Meet with Joel in person or by video. One session of about an hour can be enough, and you can come back before every new interview.

  1. Build your brand

    Learn how to build your own brand, and how to "sell" it.

  2. Discover your assets

    Find the strengths that make you stand out from the competition.

  3. Know your features

    Think of yourself as a product, with features and benefits to offer.

  4. Tell your story

    Leave the interviewer with a story they remember when it's time to choose.

Joel's rule

Information is boring. Stories are interesting.

Put yourself in the interviewer's shoes. They will remember only a few things about you, so make them the right ones.

Don't rattle off a list. Keep coming back to a few key assets, and a question-and-answer session becomes a real conversation.

The goal: when they choose, they think, "Oh yes, she was the one who…"

Who MVP is for

Meet Coach Joel

Joel Weinberg is a former award-winning television sportscaster. For 11 years he interviewed athletes, coaches, and others in the New England, Mid-Atlantic, and Southeast markets.

He then spent more than a decade in the corporate world as a media and public relations executive and a marketing communications manager in the energy and healthcare fields. His job was to build brands and make them stand out, through promotions, sponsorships, and press releases.

Now he does the same for students, so they don't only get the interview. They get the job.

11
years in TV sports
10+
years building brands

Joel has worked with students at places like

  • Jackie Robinson Foundation
  • Danbury High School
  • Wethersfield High School DECA
  • Pomperaug High School

…and many more schools and programs.

Let's talk

Students, parents, teachers, and coaches: tell Joel what you're working toward, and he will get back to you.

Email Joel